ABOUT INFLUENCER STUDY

With the support of Multimedia University (MMU), MALAYSIA, this research pioneers the study of social media influencers  in Malaysia and will pave the way to future research in this area. This original research into developing an empirical career model for social media influencers is conducted as a DBA dissertation to contribute significantly towards the growth of influencers in Malaysia.

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There is very limited academic research done in this area to support a growing industry in Malaysia, which is a country that has an unprecedented internet penetration and adoption, whose consumers are highly dependent on influencer-engagement in their decision making.

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With the support of social media influencers like you, and researchers who recognise the potential of this booming industry, we will be able to encourage more research in this area and help develop the crucial support mechanisms needed to help provide influencers with the necessary infrastructure and support needed for their career development.

 

In nation building, these research will help us pioneer the development of infrastructures that recognises the future jobs as the way forward in human capital development.